Prof. Dr. Sany Sanuri Mohd. Mokhtar

Representative of Vice-Chancellor, Universiti Utara Malaysia, Malaysia

Sany Sanuri Mohd Mokhtar is an Associate Professor at School of Business Management, University Utara Malaysia. His areas of research interest and specialization 2include quality management, strategic marketing, service quality, innovation management, customer relationship management and higher education management performance. He holds a Bachelor’s degree in Business Studies from University of Huddersfield, United Kingdom, a Master’s in Business Administration from the Universiti Utara Malaysia and a PhD in Marketing and Quality Management from Universiti Utara Malaysia.